Monday, May 4, 2020

The CREATURES project aims at promoting and enhancing in a sustainable way the natural and cultural heritage in the Adriatic-Ionian area. Within the project, all 8 partners will cooperate in the development of CCI new capacities and knowledge, in increasing the decision-makers' competencies and tools related to CCI, and in the development of the #CreaTourES mobile app and multimedia installations.

CreaTourES – Promoting Creative Tourism through new Experiential and Sustainable routes (CREATURES)

Interreg ADRION (2nd Call)

Priority Axis 2: Sustainable Region

Project duration: 30 months (01.03.2020 – 31.08.2022)

Partnership: 8 partners, 6 Associated Partners from 6 countries (Italy, Slovenia, Greece, Croatia, Albania, Bosnia & Herzegovina)

Lead partner: Metropolitan City of Bologna

Total budget: 1.838.160,00

The project aims at promoting and enhancing in a sustainable way the natural and cultural heritage in the Adriatic-Ionian area. Cultural and Creative Industries (CCI) are the key actors in the evolution of the project to propose new forms of experiential tourism through the creation of #CreaTourES routes.

All 8 partners will cooperate in the development of CCI new capacities and knowledge, in increasing the decision-makers' competencies and tools related to CCI and in the development of the #CreaTourES mobile app and multimedia installations. From Italy to Slovenia, from Croatia to Bosnia Herzegovina and from Albania to Greece, then, the enterprises' point of view, the political frameworks and the technical aspects are going to be the topic of this new challenging ADRION cooperation.

CREATURES indeed aims to support the tourism sectors hit so hard by the pandemic: the project partners will, therefore, face an unexpected reality in the industry, from which new and not foreseen opportunities could arise.

The kick-off meeting, which was foreseen to take place on 22 and 23 April 2020, in Bologna, Italy, was implemented via teleconferencing.

The project is co-funded by the European Union through the Interreg ADRION Programme.